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With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria’s prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

L'Oréal Paris Feria Permanent Hair Color V28 Midnight Violet

L’Oréal Paris Feria Permanent Hair Color V28 Midnight Violet Features

  • Multi-Faceted Shimmering Color
  • Never dull or flat
  • Never wrecks or ravages

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